
Privacy Policy
These Terms & Conditions apply to all bookings at Beachside, our seafront apartment on Royal Parade in Eastbourne. By making a reservation, you agree to the following terms.
Who We Are
Beachside Eastbourne
52 Royal Parade
Eastbourne
East Sussex
BN22 7AQ
info@beachsideeastbourne.co.uk
We act as the data controller, meaning we decide how your personal information is used in accordance with UK GDPR.
Information We Collect
We only collect the information we genuinely need to manage your booking and provide a safe, comfortable stay. This may include:
-
your name
-
email address
-
telephone number
-
postal address
-
booking details
-
payment confirmation information (we do not store card details)
-
any information you choose to share with us (e.g., arrival time, accessibility needs, preferences)
-
correspondence between us (emails, messages, enquiries)
If you book through a third‑party platform (e.g., Airbnb or Booking.com), they may send us your booking details.
We do not operate user accounts, mobile apps, marketing profiles, call recordings or automated decision‑making systems.
How We Use Your Information
We use your information only for the following purposes:
1. To manage your booking (contractual necessity)
-
confirming your reservation
-
communicating arrival and departure details
-
providing essential information about your stay
-
contacting you if anything changes
2. To comply with legal obligations
-
maintaining financial and tax records
-
ensuring guest safety and security
3. To provide good customer service (legitimate interest)
-
responding to enquiries
-
handling issues or complaints
-
improving how we communicate with guests
We do not use your data for automated profiling, targeted advertising or large‑scale marketing.
Marketing
We do not send marketing emails or promotional material.
If this ever changes, we will only contact you with your explicit consent, and you can withdraw that consent at any time.
Sharing Your Information
We only share your information when necessary to run our business safely and legally. This may include:
-
our booking platform provider
-
our website hosting provider
-
email service providers
-
professional advisers (e.g., accountants)
-
legal authorities if required by law
These organisations only process your data on our behalf and cannot use it for their own purposes.
We never sell, rent or trade your personal information.
How Long We Keep Your Information
We keep your information only for as long as necessary:
-
Booking and correspondence records: up to 6 years (legal and tax requirements)
-
General enquiries: up to 12 months
-
Optional information you provide for your stay: deleted after departure
We delete or securely anonymise information once it is no longer required.
How We Protect Your Information
We take reasonable steps to keep your information secure, including:
-
secure email and hosting providers
-
password‑protected systems
-
limiting access to authorised persons only
-
using reputable third‑party services that comply with UK GDPR
No method of transmission is 100% secure, but we take appropriate measures to protect your data.
International Transfers
Some of our service providers (e.g., website hosting or email services) may store data outside the UK or EU. When this happens, we ensure appropriate safeguards are in place, such as:
-
UK adequacy regulations
-
Standard Contractual Clauses (SCCs)
These measures protect your privacy rights.
Your Rights
You have the following rights under UK GDPR:
-
Access – request a copy of the information we hold
-
Correction – ask us to correct inaccurate information
-
Erasure – request deletion of your data (where legally possible)
-
Restriction – ask us to limit how we use your data
-
Objection – object to certain types of processing
-
Data portability – request transfer of your data to another provider
-
Withdraw consent – if we ever rely on consent
To exercise any of these rights, contact us at: info@beachsideeastbourne.co.uk
You also have the right to complain to the Information Commissioner’s Office (ICO): https://ico.org.uk/
Cookies
Our website uses only essential cookies and basic analytics cookies (e.g., Google Analytics) to help us understand website performance. We do not use:
-
advertising cookies
-
marketing cookies
-
tracking pixels
-
remarketing tags
-
authentication or login cookies
You can control or delete cookies through your browser settings.
Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
